SEO or Search Engine Optimization

SEO optimization

Bringing code, content and context together to boost searchability and increase conversions.

Moris - sale of AUDI, ŠKODA
PEM Hall
Arpanel.sk -

You know it, you have a product or service and you want to be the first on Google so that people can find you.

When it comes to finding the right SEO agency, you need one that understands your industry and business goals and will help you navigate the highly competitive digital landscape. Whatever your business goals are, we can help you achieve them. We can incorporate any number of the following services into your strategy, depending on your goals

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Ecommerce SEO

Create a great online shopping experience that makes your best products visible with a smart SEO strategy.

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Local SEO

Your SEO strategy must focus on attracting the right audience. If you're running a local business, we'll make sure the right people in the right area find you.

Key stages of our cooperation

To support you in your growth, we first take the time to understand your situation and clearly define your goals. We will help you define goals with regard to the market and segment in which you operate. This phase is crucial, it will allow us to adapt the SEO strategy to your goals and the competitive environment.

Discovery phase

Implementation of an effective strategy

Implementing an effective SEO strategy means choosing one that perfectly represents you and that will attract sufficiently broad and relevant traffic to your site. Implementation of an effective strategy requires knowledge and skills that we can provide you as an experienced agency. You will be visible to your customers on the web 24 hours a day, seven days a week, your company will be talked about!

Daily tracking of statistics

Twice a month you will receive a clear report from us without drowning you in numbers. The numbers we report to you aim to answer your priority question: What is the impact of our digital strategy on the growth of your company?

Constant renewal and adaptation of the strategy

With over 200 ranking signals, SEO is a complex and often changing landscape. We constantly renew and adapt the SEO strategy to new trends and algorithm updates. This way we will ensure that your pages will continue to remain in leading positions.

SEO progress

FAQ

Common questions you may have about managing SEO campaigns.

  • Why should I work with iMPROVE as an SEO agency?

    We've been in SEO since 2009. We've seen it all and tried and tested various methods to improve organic visibility for clients from all industries and sectors. You are in safe hands with us.

  • What makes iMPROVE different?

    Unlike other SEO agencies that implement SEO in isolation, we are a full-service digital agency and understand that SEO relies on other areas to be successful: link building, content marketing, branding, user experience and website technical performance .

  • Can you guarantee SEO results?

    We never guarantee a specific location. And any agency that does that is lying to you. The truth is that Google is constantly updating its algorithm and there will always be some fluctuations. Anyway, rankings are not what we should be focusing on. Instead, we focus on increasing organic leads, conversions and revenue, metrics that will have a concrete impact on your business. And we guarantee that with our expertise and experience, you will see significant improvements in line with the agreed goals.

  • How do you track progress?

    For each of our clients, we develop a bespoke dashboard in Google Data Studio that summarizes performance across SEO, PPC, social media, digital PR and any other agreed channels.

  • How long does it take to see results?

    SEO is a long-term strategy.

  • What is the process of working with you?

    When you start working with us, we will arrange an initial workshop with you to understand your business goals, objectives, marketing KPIs and more.

  • What KPIs and metrics do you tend to monitor?

    We provide reports on the following SEO metrics: organic traffic and conversions/revenues achieved through organic traffic, acquisition of new customers, ranking report and more so that you have an overview of the real success of our work in the field of SEO.

Our approach to SEO

1. Relevance of the website

Attractively written subpages, optimized metadata, internal links and rich optimized text are key aspects of a perfect SEO site. Without them, your website will not rank highly for your target keywords.


Great content is the key to any successful website - we should know, we've been writing it for years!


But what makes great content?

It all starts with effective research on your industry, competitors and customers. Understanding how they interact with your business online and what search terms they use is essential – your content strategy must be informed by this data. From there, our SEO team delivers content to create compelling, keyword-focused copy that reaches the user and the search engines.

2. Website authority

Perhaps the most important SEO factor is authority, which has the greatest impact on rankings. We know that Google won't rank your website if it doesn't trust it. A website's authority is based on a combination of factors including the total number, quality (relative authority) and relevance of incoming hyperlinks from other websites. As part of your SEO strategy, we will perform backlink audits, GAP analysis. We will create new, authoritative links to your website.

3. Technology

An essential and fundamental element of SEO is the technology used to host and manage your site, which can have a huge impact on organic performance.

In the highly competitive digital environment, it has never been more important to ensure that your website meets the technical requirements for search engines. This is where our extensive expertise gives you an edge over our competitors. As part of your SEO strategy, we will perform regular technical SEO audits to ensure there are no technical issues. Site speed improvements, server issues, crawling errors, website migration - we take care of it all for you.

We are more than an SEO agency

PPC

We work closely with the PPC team to support both channels. We understand that navigating the increasingly complex search landscape requires a strategic, integrated approach to organic and paid search.

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Web development

Creating a website that will work in search engines is not an easy task. Our team of experts works closely with our web development and creative teams at every stage of the process. We pride ourselves on creating sites that look good and more importantly, work.

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Content marketing

Great content is the foundation of any good website. Effective content marketing can generate backlinks, increase traffic to your website and improve brand awareness – all essential for SEO.

More about the service
TRIV - road transport

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SEO management for TRIV

Moris - car dealer

02/

SEO management for Moris

PEM Halls - sports halls

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SEO report for PEM (Slovak and Czech market)

SEO campaigns


Are you looking for a partner who will get you into TOP positions?

Whether you're new to the world of SEO or ready to get more out of your existing paid media campaigns, we're here to guide you to online success. Get in touch today to speak to one of our experts.

Contact us