A PPC agency with remarkable results

PPC advertising

Pay-per-click (PPC) is a form of online advertising where you pay each time a user clicks on your ad. Whether you want to do a brand awareness campaign, increase relevant traffic to your website or increase e-commerce revenue, PPC is a highly effective way to reach your target audience instantly.

Moris - sale of AUDI, ŠKODA
PEM Halls
Popolka.sk - ecommerce

You know it, you have a product or service and you want to be the first on Google so that people can find you.

When it comes to finding the right PPC agency, you need one that understands your industry and business goals and will help you navigate the highly competitive digital landscape. Whatever your business goals are, we can help you achieve them. We can incorporate any number of the following services into your strategy, depending on your goals

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Display advertising

Creating effective display ads that help you attract new visitors to your site and convert them into paying customers.

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Remarketing

Convert previous website visitors into new customers by capitalizing on their existing interest in your products or services.

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Advertising on social networks

Creating expertly targeted social media ads that get your brand seen by potential customers on the platforms they already use.

Key stages of our cooperation

To support you in your growth, we first take the time to understand your situation and clearly define your goals. We will help you define goals with regard to the market and segment in which you operate. This phase is crucial, it will allow us to adapt the campaign strategy to your goals with an emphasis on efficiency and profitability.

Discovery phase

Implementation of an effective strategy

Implementing a profitable strategy means finding a campaign that perfectly represents you and will attract a wide enough and relevant traffic to your site. Implementation of an effective strategy requires knowledge and skills that we can provide you as a certified agency. Mastering these ever-evolving tools is essential to ensuring the profitability of your advertising campaigns. You will be visible to your customers on the web 24 hours a day, seven days a week, your company will be talked about!

Daily tracking of statistics

We monitor advertising campaigns daily and monitor their performance. The success of a campaign depends largely on the ability to measure and interpret results. Time devoted to analysis and optimization is therefore essential. Twice a month you will receive a clear report from us without drowning you in numbers. The numbers we report to you aim to answer your priority question: What is the impact of our digital strategy on your company's growth?

Constant renewal and adaptation of the strategy

We are constantly looking for opportunities that we could offer you and adapt campaigns according to the current market situation. Daily monitoring of statistics will allow us to adapt the strategy to the live market environment. Agile, we regularly adapt our support with one goal in mind: to drive your growth.

We are a Google partner for search, content network and Google Shopping
Google Ads Display Google Ads Search Google Ads Apps Shopping Ads

FAQ

Common questions you may have about PPC campaign management.

  • Why should I cooperate with iMPROVE as a PPC agency?

    In addition to being a Google Partner, our team has decades of experience covering the entire spectrum of paid media services.

  • What type of PPC clients do you work with?

    We have worked in almost every business vertical and have a wealth of knowledge in e-commerce.

  • How do you inform the client about progress?

    For each of our clients, we develop a bespoke Google Data Studio dashboard that summarizes performance across PPC, SEO, social media, digital PR and other agreed channels.

  • For which channels do you do PPC advertising?

    We can advertise on any channel we feel is relevant to your business strategy, often starting with the basics in Google Search, Display, Video, Google Shopping.

  • What indicators do you use to track progress?

    This depends on the campaigns we do for you.

  • How can I start advertising on Google?

    Google Ads is a platform created by Google that allows anyone to gain access and start advertising on their network.

  • What is the difference between PPC and SEO?

    SEO is a set of processes and techniques used to increase the visibility of your website in search engines such as Google and Bing "organically" (that is, without paying for advertising).

Our approach to PPC

1. Support for long-term sustainable growth

If you're looking for long-term growth, it's essential to create a blended PPC strategy with the entire marketing funnel. While it's important to maximize demand at the bottom of the funnel, an ambiguous approach will negatively impact any long-term growth and lead to a decline in market share in the long run. We combine sales promotion campaigns with branding to help our clients achieve long-term growth. The side benefits of brand campaigns, such as increased organic brand awareness and ultimately brand search, mean over time that our clients are not dependent on paid advertising alone for customer acquisition.

2. Award-winning partnership

For any PPC agency, stable relationships are an integral part of success. Over the years, we have established connections with all the major marketing platforms, which include Google Ads, Facebook and Instagram, LinkedIn. We are proud to be a Google Partner, which is a testament to our qualifications in the Display Network, Google Shopping and the Search Network. Our great relationships also extend to our clients. They are based on complete trust and transparency.

3. Integrated approach

PPC alone will never bring the best results. We believe that the future of search engine marketing lies in an integrated approach to navigate the increasingly complex search environment.

That's why we integrate our PPC expertise with other areas such as SEO, which uses your budget more effectively. Using a combination of data from both areas, we can identify where we can save.

We also collaborate with our creative team and create graphic materials for landing pages that significantly improve your conversion rate.

We are more than a PPC agency

Social

Social media is a great way to communicate with your audience, create engagement and increase your brand awareness. We help you create great content that gets people talking, builds your online presence and helps build customer loyalty.

More about the service

SEO

No digital campaign is complete without search engine optimization. We will ensure you rank in Google search results, increase traffic to your key landing pages and ensure your website is seen by your target audience.

More about the service

Automation

With our internal technical team, we can create tailor-made tools such as automation, reporting and business data integration.

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TRIV - medzinárodné sťahovanie

01/

Management of PPC campaigns for TRIV

Moris - predajca ŠKODA, AUDI

02/

Management of PPC campaigns for Moris

PEM Haly - haly na mieru

03/

Management of PPC campaigns for PEM (Slovak and Czech market)

PPC campaigns


Are you looking for a partner who will get you into TOP positions?

Whether you're new to the world of PPC or ready to get more out of your existing paid media campaigns, we're here to guide you to online success. Get in touch today to speak to one of our experts.

Contact us