In the first step, we made a thorough analysis of keywords for the Slovak and Czech markets.
At that time, the site was "practically invisible" for Slovak and Czech Google.
We identified opportunities and relevant keywords for which we optimized individual landing pages. In this project, it was a challenge, as it was necessary to maintain a uniform line of the page for all mutations so as to preserve the structure of the subpages. We therefore had limited access to the content of the page and editing. Despite the difficult conditions, we managed to achieve that the page appears on the first search page for queries such as: producer of pur panels, roof panels, sandwich panels, pur panel, sandwich panels price, . ... In Slovakia, it is currently displayed in the TOP 10 for 6 and in the TOP 20 for 11 relevant keywords, in the Czech Republic it is in the TOP 10 for 3 and in the TOP 20 for 12 relevant keywords and we continue. From the first moment, we also supported relevant traffic using the Google ADS search advertising campaign. To build awareness of the brand, we also prepared an advertising campaign in the content network aimed at relevant audiences.
